But are they organic? Actually, we do use organic cotton when we can find it in great prints that don’t look, well, crunchy.  However, Sustainable is a much broader measure.  It’s a measure of balance not only in terms of natural resources and the environment, but also of  community and economy.

We strive for Sustainability not just in the materials we choose, but in the method of our production.  We could ship our organic cotton overseas for manufacture and have it shipped back to achieve maximum dollar value, but does the carbon footprint of the transport offset the intent?  We feel it is also important to consider how the “human capital” fares in the equation — knowing first hand how the crafters are treated, and that we are putting their wages back into our local economy. 

As in the rest of life, Balance is the sum of our decisions. It’s not so easy as just saying “buy organic” or “buy American”. Their are plenty of products that are neither, yet the sum of their components leaves our world a better place.